Technological innovations drive the growth of the business sector, create more opportunities for unique business models and even more benefits for our modern society. Besides the internet, which undoubtedly changed many sectors from the core, mobile technology is a major tech innovation that had a noticeable effect not just on the way businesses operate but also on society in general.
In our modern world, there is a huge influx of new digital innovations; but mobile devices still remain a significant component of our professional and personal lives. In this article, we explore how mobile technology impacted the business sector.
Mobile Apps and Mobile-Friendly Websites
The first noticeable change in almost every sector was the introduction of mobile optimized and user-friendly websites as users started to spend an increasing amount of time on their mobile devices. So, businesses had no choice but to optimize their current websites for mobile use.
Today we spend over 3 hours on average every day on our smartphones which shows that it is not only important for businesses to consider high-quality, mobile-friendly websites, but for some business sectors, it also makes sense to invest in dedicated mobile apps.
For example, there is an increasing number of e-commerce sites that have downloadable mobile apps for both Android and Apple devices because they’ve realized it’s even more convenient for users to make purchases from mobile apps than from a mobile website.
Furthermore, mobile technology had a great influence on the entertainment sector, and it impacted the development of different mobile apps that offered everything from audiobooks to podcasts, films, and even TV series on the go.
Also, as expected, there is a surge of mobile-friendly casino sites in their iGaming sector as well as mobile apps. This change made it easier for casino members to learn the blackjack rules, for example, from their smartphones or play other favorite casino games on the move. It was a huge positive influence on the iGaming sector since it made online casinos more accessible to a global audience of casino players. It also motivated brands to create different mobile apps which feature a specific selection of games. For example, there are mobile apps that only feature live casino games or slots customized to cater to different casino players.
Overall, we would say mobile devices drove the growth of e-commerce, and it also changed the habits of users that consume digital content as it became more convenient for anyone that is looking to play any game or watch a TV show to do that from their smartphone.
Business Communication
Mobile technology changed the way we communicate with our colleagues and managers. The growth of apps like Zoom, Microsoft Teams, or Slack was driven by the increased usage of mobile devices. Therefore, business communication also became focused on smartphones, and it allowed every employee or manager to stay reachable on the go.
It also changed the way brands communicate with their customers as they could reach the customer support team on social media sites or a specific app. Moreover, the communication of the supply chain was also impacted thanks to the interaction on mobile devices. For example, employees are now able to manage vendor documents, track products, and pay invoices from their mobile devices.
Chatbots and Voice Assistants
Voice assistants like Siri, Alexa, and Google assistants not only changed the way mobile users surf the web, make phone calls, or even shop online, but they also had an effect on the operations of different businesses. For example, chatbots are now an integral part of many businesses which deal with an increasing number of queries because they are based on artificial intelligence technology.
They are generally able to serve hundreds of customers and offer automatic pre-programmed responses to their questions. Even though this technology wasn’t able to answer more complex issues early on, that has actually changed, and we expect the future for smart assistants to become almost as good as human customer support agents.
Currently, businesses are able to tweak their SEO strategy to reflect the quires made via a voice assistants. They also are able to successfully reduce the workload as well as costs by implementing chatbots on their platforms which are able to serve a higher number of customers and provide valuable insights about their issues on the platform.